Top 5 Marketing Automation Tools For Small Business

Introduction

Marketing automation software will handle all of the repetitive tasks associated with running
successful marketing campaigns. After you’ve automated all of your routine tasks, you’ll have
more time to devote to the parts of your business that require human discretion and creativity.
Not only that, but you’ll still be in control of your campaigns and able to make changes as
needed.

You’ve probably come across several tools that claim to be the best at marketing automation.
How do you find the best marketing automation software in the midst of all the noise? In this
guide, we’ve narrowed your search and present the top 5 marketing automation tools
Let’s dive in!

1. Omnisend

Pricing: Includes a free basic email marketing plan. Automation pricing ranges from $16/month
to custom Enterprise pricing, depending on automation features and contact count.
It’s difficult to find a more complete tool than Omnisend. The omni channel functionality
distinguishes this marketing automation platform from the others on this list: you can add
multiple channels to the same automation workflow, including email, SMS, push notifications,
Facebook Messenger, and more.

This means you can create an immersive omnichannel experience for your customers, sending
them the message via the channel they’ve chosen. Omnisend is one of the best marketing
automation tools worth considering because of its advanced targeting, split automation, and
simple drag-and-drop builder.

2. HubSpot

Pricing: Depending on features and scale, prices range from $50 to $3,200+ per month.
For several reasons, HubSpot’s Marketing Hub is fundamentally different from other best
marketing automation tools. For starters, they have an unrivalled focus on inbound marketing
(including content and search marketing). They also provide CRM, Sales, and Service Hubs,
allowing your team to collaborate more effectively—even across departments.

3. ActiveCampaign

Pricing: Depending on the features and number of contacts, prices range from $9 to $400+ per
month.

ActiveCampaign, as one of the best marketing automation tools, may do the best job of
integrating automation into the processes of real people. The truth is that marketing automation
platforms cannot handle everything—some aspects of marketing require a human touch.
ActiveCampaign designed their software to support this, including features such as notification
emails that empower marketers and salespeople rather than replacing them.

4. Mailchimp

Pricing: Depending on features and contacts, prices range from $17 to $299 per month.
Mailchimp is transitioning from an email marketing tool to a full-fledged marketing automation
solution. Mailchimp is one of the original email marketing tools and the best marketing
automation tool, and they’ve turned that experience into a rock-solid and capable email
automation tool that’s a breeze to use.

5. Drip

Pricing: Based on active subscribers, prices range from $39 to $122+ per month.
Drip’s email marketing automation is designed for eCommerce businesses, which means it
integrates with all of your other eCommerce tools. Based on customer behaviour, you can
create personalised and relevant content and automate campaigns. Drip also provides more
than just email automation, ensuring that all of your messaging is consistent and works together
to drive customers to purchase.

Final Say

As we move past the pandemic, 22% of the most effective marketing campaigns will be
automated. Businesses are scaling and optimising to capitalise on this advancement. So much
so that experts predict the global marketing automation software market will be worth $15,018.5
billion by 2030.

If you’re concerned about how much these solutions will cost, keep in mind that there are free
marketing automation services available. Some offer a free, no-obligation trial period, whereas
others (such as HubSpot) offer a completely free package with all bells and whistles.
These are three of two best free marketing automation tools as per our opinion.

● HubSpot Marketing

● Omnisend

What about you? Tell us in the comments section below. Automation improves the experience
for your employees, who gain a broader reach and greater visibility while doing less work. It also
ensures that your customer journey is consistent across all of your digital marketing channels.
Do you require assistance with the best marketing automation tool Please contact us right away.